For Immediate Release
April 20, 2007

            Russ Bell
            Vice President
            Asher Group
            Phone:  877-912-7437

Hyper-Reach® to Notify Cornell Campus-wide

Rochester, NY –Asher Group,, a leading IVR and telecommunications services company serving clients throughout North America, Europe, announced today that Cornell University has just expanded their use of Hyper-Reach Emergency Notification Services to include 50,000 faculty, staff, and students. Cornell University has used the notification service for physical plant emergencies for 3 years. Asher Group has been receiving dozens of calls from higher educational institutions and has put together special package pricing of $5,000 for a campus-wide annual account.

Hyper-Reach is a hosted service, with the ability to deliver a message to any telephone, email, text, or TDD device. The service provides secure web-based management for customers to enter or upload their notification contacts. Thereafter, a notification campaign may be started either via the web or from any telephone.  Hyper-Reach is hosted from three secure facilities in upstate New York, providing high capacity and redundancy. Several government and private institutions throughout the US already use Hyper-Reach, among them Monroe County 9-1-1 and Lockheed Martin.

For more information, contact Russ Bell, VP of Sales, at or (585) 704-1518