About Asher Group

Begun in 1995, Asher Group has grown from a one person solutions firm originally known as Sam Asher Computing Services, Inc., into a well-respected computer systems integrator of business and IT services with a focus on communications technology. We have hundreds of clients across three continents.

Our services focus on three distinctive groups of applications and markets:

Hyper-Reach Emergency Notification

Hyper-Reach is a leading provider of mass, enterprise and team emergency notification systems for public safety, other government agencies and companies throughout North America. The hundreds of clients we serve are mostly county and municipal governments from NY to CA and WA to FL. More information at

Human Resources Solutions

As a partner of UKG, a leading provider of Human Resources technology solutions, Asher provides telephone-based punch-in and punch-out, as well as related services. Asher also provides the ability to quickly reach unscheduled employees to fill shift absences. Finally, our Hyper-Reach service suite provides a secure, easy and rapid process for companies to get information to employees and other constituents with impact and in minutes, regardless of team size.

Sam Asher


Sam founded Sam Asher Computing Services in 1995 and has led the company from the start-up stage as a provider of software solutions to its current identity as the Asher Group, a multi-division company offering IT consulting/programming solutions and custom Interactive Voice Response (IVR) systems. Sam has over 25 years of experience as a software engineer, programmer and lead project manager for a wide variety of complex database and network development projects. Sam Asher has a BA in Computer Science from the University of Rochester and an MBA from the Simon School of Business at the University of Rochester.

Russ Bell

Vice President, sales

Russ is an experienced mechanical design engineer and management professional. However, his strongest ability is in developing solid business relationships with Asher Group clients. Russ has built the sales portion of the powerful Hyper-Reach brand around the United States for the last ten years, one client at a time, with his ability to understand emergency notification needs and to follow through on every project without fail. Treating each customer like a trusted friend over the years, Russ has provided an unsurpassed level of customer service for the Hyper-Reach program and built a network of highly satisfied emergency directors, police captains, corporate executives, security managers and school/church officials.

Jim Veilleux

Vice President, Marketing

Jim is both an experienced marketer and an entreprenuer in his own right in the tech field. Before coming to Asher, Jim was the CEO and one of the founders of VoiceLog, a pioneer in automated third party verification, as well as VirtualLogger, a leader in cloud-based call recording for call centers. Jim has more than 35 years of business experience, including assignments at MCI, Sprint and Verizon. He has an MBA from Pace University. Jim has been at Asher since 2012.

Tim Oertel


With over 25 years in software development, Tim is primarily responsible for designing all major aspects of our highly scalable system architecture. Tim strives for elegance and efficiency under-the-hood, while the UI/UX goal is to help the user be as productive as possible with the least amount of training necessary. He takes a special interest in artificial intelligence and game design. Tim earned his BS CS from Rochester Institute of Technology in 1996.

Caitlin Olfano

Engineering Manager

Caitlin acts as the project manager for engineering at Asher. In addition to a BA from the University of Rochester, cum laude, Caitlin is fluent in Spanish, has a long list of writing and editorial credits, as well as extensive volunteering in service projects. She is the key to organizing, communicating and keeping Asher projects on track. Caitlin has been at Asher for over 10 years.

Ashley Dufrene

Company Administrator